Microbiome Labs

CREATIVE DIRECTION | BRAND STRATEGY & ARCHITECTURE | PACKAGING SYSTEMS | SCIENTIFIC GRAPHICS | EVENT & TRADE SHOW COLLATERAL | ANIMATION & EDUCATIONAL ASSETS

Microbiome Labs was in a pivotal growth phase when I joined - expanding product lines, increasing practitioner reach, and evolving its identity. Over five years, I helped guide the transition from a fragmented house of brands to a cohesive branded house. I developed scalable packaging systems, unified visual architecture, scientific graphics, event environments, and educational animations that strengthened recognition and credibility. By aligning brand structure with long-term growth strategy, we built a visual ecosystem that could support expansion, product innovation, and national visibility - all while maintaining scientific authority and consistency across every touchpoint.

Photos Courtesy of James Brindley Camera and Microbiome Labs